Saigon Bites
- Brand strategy
- Identity design
- Digital ordering
A Vietnamese takeaway serving authentic flavours to its local community. We built the brand identity and full web presence from the ground up — something warm and vibrant that reflects the food, and makes it effortless for customers to browse the menu and walk through the door.
The problem
Saigon Bites planned to reopen as takeaway-only to ease the load on its ageing owners, and needed a website that could actually carry the business: taking orders, syncing with platforms like Uber Eats, and staying simple enough for every customer.
The solution
Saigon Bites needed a brand refresh to reclaim their place as a local favourite, built around who they'd been and where they were headed. With my developer, I turned their menu into a seamless online ordering system with customisable options and add-ons, and generated the full menu's photography with AI instead of commissioning a shoot.
43%
increase in website orders within a month of relaunch
$5.50
uplift of average order value through customisation and add-on capabilities
78%
of total takeaway revenue attributed to seamless mobile checkout experience
Highly recommend three55 studio, the logo was amazing and how we wanted and they were quick to build our website within short time constraints. Communication was great, wouldn’t go anywhere else for building your brand concept and online presence.”
