Studio Optics
- Discovery & alignment
- Creative direction
- SEO
Studio Optics is a two-clinic optometry practice in Sydney. This relaunch set out to strengthen SEO performance and rework how the clinic explains its services, and why regular eye care matters.
The problem
Studio Optics operated two locations under two different identities, one following Medispecs' minimal black-and-white branding, the other a rushed stopgap built to redirect customers while a proper rebrand waited. Neither site had the in-depth services pages the business needed.
The solution
I led the client through strategic discovery, competitor research, ideal customer, and long-term vision, to build a clear 'why', all captured on Notion, before any visuals came into play. I then worked closely with them through their own AI-generated concepts, synthesising what truly resonated into one cohesive brand that still felt authentically theirs, before delivering guidelines as their new source of truth. My developer then mapped SEO keywords into a single consolidated website for both locations.
42%
lift in customer bookings via 'Book Now' button
68%
uptick in Google Maps 'Get Directions' clicks, 30 days post launch
Top 3
keyword rankings secured for competitive, high-intent local phrases
In the past, the designers I worked with focused purely on the visuals. Judy was extremely easy to work with, and actually took the time to help us build a strong foundation for our rebrand, one that strengthened our why.”
